Conor McGregor is launching his own brand of Irish whiskey, Proper Twelve, mixing 'close to one hundred blends' before selecting 'what he knew was the one and only proper whiskey blend'.

McGregor explained the name was inspired from his hometown of Crumlin, in the postal district Dublin 12, adding 'It's where I learned how to fight; it made me who I am today. It's a place I'm still very much a part of every single day of my life'.